The Sinclairs are a family that create inspiring YouTube videos for their online channel. They make a variety of family friendly content for other parents with young children to enjoy. It was therefore vital that the logo appealed to both parents and children alike.
Inspired by popular cartoons the logo features characters that represent the Sinclairs, adding fun and creativity to the family friendly mascot design. I used bright, bold colours that are both energetic and appealing to many - with the blue circle conveying their tag-line - ‘A Family of the Earth’.