Client project; A small animal sanctuary needed a logo design that portrayed their organisation in an elegant yet serious way. They wanted to include a mascot of Frances; the first adorable rabbit they had ever rescued. The character I created is both simple and classic. The simplicity allows the design to be versatile across a range of platforms for both print and the web.
Combining this with the stylish and smart sans-serif typeface, and the blue and pink colour palette evokes a sense of calmness, tranquillity and affection.