Client project – Produce a logo that conveys the benefits that eating a whole foods plant based diet can have on both health and the environment. The design needed to be professional and modern with an informative feel as the group were to approach supermarkets to hold events.
Placing hidden words within the arc, amplified the overall intended message. The colour scheme created a soothing, yet important tone and the dynamic sweeping arc added an optimistic touch to the logo design.
In conclusion the events were a great success with a diverse range of consumers stopping to ask questions and eager to find out more.