Branding & Layout – Magick

A brand concept; a mysterious perfume to uplift and revive the senses, mostly targeted at students, which is both cruelty free and vegan. The look should be edgy and atmospheric.

Taking inspiration from Blackletter script I created a logotype that is clean, stylish and sharp for the brand. This alongside the icons, influenced by Gothic symbols, evoke a mysterious yet magical identity for the perfume that would be worn during festivals and night events; popular activities appealing to student life.


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